Advertising Reports

---

Display Case	Search Exposures	Period Display Clicks	All Votes	Industry Average $2.41 ROI
Events by Nicki	849	320	92	$771.20
House Kitty Photo Booth	1,666	252	83	$607.32
Sound Express Mobile Entertainment	838	307	64	$739.87
The Wedding Pro	1,068	350	92	$843.50
TOTAL (4)	4,421	1,229	331	$2,961.89

---

Legend

• Display Case - Name of business
• Period Display Views - Member's total display views or exposures from their online display case
• Period Display Clicks - This is an actual action by a human (not just an exposure) to learn more
• All Votes - When a person visits an individual display they have the option (when feature turned on) to click that they like this display or service.
• Conservative $0.25 ROI - This display click through value is calculated at a VERY conservative $0.25 vs buying an ad at $1.00 to $2.00 industry average. We find that these reports often offset the full cost of community membership within the first 12 months from the member's launch date.
• Industry Average $2.41 ROI - This display click through value is calculated at an industry average of $2.41. (Wordstream 2024)